Social Media

Pero no hay que olvidar que el modelo Long Tail es una de las bases del marketing online y un concepto que aplicado al Social Media se traducirá en la aparición de Redes Sociales dirigidas a satisfacer los intereses y necesidades de públicos hipersegmentados.

En abril de 2010, la Fundación Telefónica inauguraba un ciclo de conferencias dedicado en exclusiva a las Nuevas Profesiones en Internet. La cita, que contaba con la colaboración de Territorio Creativo, culminaba con un mensaje claro: la Red es ya hoy uno de los factores más decisivos de desarrollo económico y creación de nuevos puestos de trabajo en el mundo.

Tienes decenas de libros ante tí  y no sabes cual elegir, cual es el que sabrá aportarte las respuestas a tus preguntas. No sabes si el libro que te conviene es el que te leerás más rápido porque así las obtendrás antes o si es el más espeso porque parece tener más contenido, si es...

Jobvite recently released the results of their Social Recruiting Survey 2010 in which they surveyed over 600 human resource and recruiting professionals. Below are some of the highlights of the survey.

Today, I'm going to map out the three primary goals most social media outreach campaigns fall into. If you're still trying to figure out how and why to get involved in social media outreach, consider these three categories and ask yourself how they might apply to your business.

Was thinking about something Seth Godin said (or wrote) recently about being easily manipulated which I briefly covered in my Web Journal a few days ago at the bottom of my post.

Recent surveys by Forrester, SiriusDecisions and others indicate that up to 90 percent of buyers are using social media to help them in their purchasing decisions but a new report by Genius.com and BtoB Magazine found that B2B marketers are lagging behind their B2C counterparts and their buyers in terms of adoption.

I love the new social media infographic from Flow Town which shows the 50 most social companies in the world. The data is based on social media activity amongst employees at these organizations. Microsoft, Ebay, Amazon, Disney and Google round out the top 5. Microsoft employees also received highest scores across the Twitter specific data.

Sin comentarios. Míos, los tuyos son vitales!

Partiendo de la base que los medios digitales son seres vivos que mutan sobre la base de cómo consumimos sus contenidos, podemos asegurar que los sistemas digitales son ecosistemas, medios biológicos cuyos contenidos evolucionan o mueren tal y como lo hacen las especies. Tan así que son capaces de reubicarse y ser etiquetados de manera transversal pero ubicua.

La semana pasada comenzó a difundirse un canal de YouTube especialmente dedicado a la promoción del turismo en Brasil, como parte de un acuerdo comercial entre el gobierno de ese país y Google. Cada video que aparece en la página se combina con mapas de Google Maps, donde podemos ubicar los destinos a los que se refiere cada video.

A recent study by Burson-Marsteller concludes that the Fortune 100 are embracing Social Media but at a very slow pace.

Pocos métodos de recomendación son más relevantes en el mundo del viaje como el boca a boca. Que alguien que conoces te cuente cosas positivas de un destino siempre es un gran aliciente a la hora de tomar la decisión de qué lugares visitar. Y en Internet parte de ese mecanismo se ha replicado; siempre es interesante escuchar las opiniones de otros viajeros, que han tenido una experiencia similar a que vamos a tener nosotros.

Ayer estuve en una tertulia sobre "seguridad en las redes sociales" en la Xarxa de Televisions Locals de Catalunya. El debate es integramente en catalán.

Today comScore released its 2009 US Digital year in review in which they examined the trends in U.S. Internet usage, search activity, e-commerce, online video consumption, online advertising, and mobile.

Social Media Week is over as of Friday night but I didn’t get a chance to write a post about Influencer Identification based on the tools I have access to. As in the other posts in this series, I will place a datafile you can download at the end of this post so you can examine the information for yourself if you want to.

Year after year, major educational organizations would echo the report’s call with threats of dire consequences and pleas for sweeping reform, from the U.S. Department of Labor to the Accreditation Board for Engineering and Technology.

El “crowdsourcing” es la estrategia usada por muchos sitios Web, que permiten que los usuarios construyan el contenido del sitio. Wikipedia es el gran ejemplo, pero muchos emprendimientos exitosos en Internet se basan en un principio similar -YouTube, Flickr, Delicious, y siguen las firmas. La base de la idea es que, al trabajar de manera colectiva, los usuarios pueden construir un conocimiento más completo sobre ciertos temas.

TripAdvisor, el conocido sitio donde se publican las opiniones que los usuarios tienen sobre los hoteles donde se hospedan, publicó hace dos días una lista de los hoteles más sucios en una serie de países -enlaces al final de la entrada.

Los ponentes de la mesa fueron Ricardo Galli de Meneame y Fernando J. Echevarríeta de Ideas4All, excuso su ausencia por salud Ramón Sangüesa. Marc Vidal, impulsor de la Catosfera, me invitó previamente no sólo a que fuera el moderador si no que transmitiera también mi opinión y visión sobre los temas a tratar.

You may recall that Google Social Search is a standard search results page add-on that displays socially relevant content from people in your online social circle, as determined by your Google Profile.

I have yet to become a fan or user of social/location based check-in services though I am a fan of the beaconing strategy they employ. As I’ve written before, value creation on the web involves more than a one-to-one exchange of value.

El First Tuesday de ayer fue un exitazo, asistieron más de 300 personas y estuvimos hablando de temas muy intereantes. La temática del evento giro entorno a las diferencias entre Identidad Digital, Reputación Digital y Branding 2.0.

Siento que la publicidad como la conocemos hasta ahora está muerta. El gran responsable de ello es la digitalización de la vida, donde los publicistas llegaron tarde. Por lo mismo los que hacemos comunicación tenemos el deber de estudiar, pensar, sugerir y probar nuevas metodologías que permitan a las marcas incrustarse en el set evocado de los consumidores.

Esta mes en la revista Estrategias sale un artículo de mi socio Jaime Ferré titulado “Del fenómeno de las Redes Sociales a los Casual Games” donde comenta su visión sobre la evolución del mercado.

Vía Idealista veo el gráfico del Top de Redes Sociales de España en el estudio que ha publicado hace poco la IAB … sobran los comentarios.

Until recently, corporate social responsibility among businesses has revolved around risk mitigation and self-regulation. Instilled to make sure companies would abide by the law and perform ethically, CSR has focused predominantly on issues of overtime in factories and sexual harassment.

Ayer tuve el placer de asistir a la IV entrega de los Premios Emprendedores organizados por el grupo Hachette Filipacchi. Agradezco a Alejandro Vesga, director de la Revista Emprendedores la invitación al evento, donde por cierto Atrapalo.com fue uno de los principales premiados, recogiendo Nacho Giral el premio.

In this video yours truly (Manoj Jasra) discusses how it's important to incorporate analytics into your marketing and website strategy from the very beginning and how you can use the stats from your websites to drive decisions which will have a direct impact on your organization.

I like the visualization but I have to say something – it’s amazing how many people are saying, much the same thing, in their own way (but hardly anything new is being said – perhaps, the value is in assembling the information, maybe that’s the contribution).

Las redes sociales han dejado de ser otro elemento, para constituirse en “el” elemento dominante de nuestras vidas ya que ellas se construyen justamente con nuestras acciones. Esto pasa porque son la manifestación misma de la Experiencia de Usuarios; venimos a algún lugar de la internet a hacer cosas, el verbo es la clave.

I couldn’t be any MORE biased than I am about this book. I’m on the advisory board of their company, Hubspot. The authors are both friends. They speak at my conferences. At least one of them has bought me dinner. The other one took me to a Celtics game once. They’re published by the same publisher as me.

Lauren Fisher is the co-founder of Simply Zesty, an online PR and social media agency based in Dublin. She blogs regularly on Simply Zesty on social media and online communications.

Fresh off the Ford Fiesta Movement, the American car maker is announcing another social media initiative designed to once again combine the passionate voices of happy Ford owners with the distribution opportunities made available through social media channels.

The Pew Internet and American Life Project is part of a nonpartisan, nonprofit organization that explores trends around the Internet, publishing reports about their findings on a regular basis. From Pew’s research we’ve learned that men waste more time on YouTube than women, and that earlier in the year 11% of online adults publish status updates.

At long last, after what seems like an eternity compared to the usually-rapid pace that most social networks evolve at, Flickr has implemented people-tagging. The functionality that most consider a defining characteristic of Facebook is now available on Flickr.

The gist of Gist is that it's a web service that connects your various social media networks with your personal contact information to give you an enhanced view of your connections, and hopefully let the most relevant information rise to the top.

Over at TechCrunch, Robert J Moore of RJMetrics has written a guest post which could quite possibly be the most detailed data analysis on Twitter I have ever seen.

If there is one question that circulates around boardrooms, organizations and enterprises, it is: how do we manage Social Media from a management perspective?

Es interesante ver cómo las empresas poco a poco van entrando en redes sociales, siguiendo una estrategia más o menos a largo plazo. Es entonces cuando, viniendo de una cultura de datos, intentamos saber qué tal lo estamos haciendo, recopilando toda la información que tenemos a nuestro alcance.

Cómo sabéis llevo algún tiempo hablando de que vivimos una especie de burbuja 2.0. Por eso hace unos días la web de Cink advierte de que algo está a punto de pasar en las redes sociales.

Just looking at the McKinsey Quarterly – Business and Web 2.0: An Interactive Feature and noticing just how much Blogs, Podcasts and Social Networking have been perceived by businesses to be effective (I guess we can all this “Web 2.0 Effectiveness”).

My own post on Social Media Search Engine Optimization Keyword Research early this year, got me thinking, along with my work with Radian6, how keyword research might be effectively done with Social Media tools.

El pasado mes de Junio tuvo lugar una jornada en San Sebastian sobre “El Modelo 2.0 aplicado a la empresa“, durante estas conferencias yo impartí una charla titulada “Branding 2.0, como crear una buena reputación digital” cuya presentación colgué en mi Slideshare poco después.

Social Media analytics is about measuring and analyzing Social media (content generated by people throughout the web).

Sigo con mi teoría de que se está gestando una burbuja 2.0 o un escenario puramente especulativo en el entorno de las redes sociales de considerable envergadura. A este carro del dospuntocerismo se ha apuntado todo Dios en el último año.

According to data shared by the makers of popular online link-sharing widgets AddToAny, Facebook is the most popular tool for sharing links on the internet. We're a little dubious, and we're wondering how you do your sharing.

Anil, are there any free tools for social media monitoring (twitter) that you can recommend? Tools, that a small business can use until they can justify the budget for one of the mainstream tools? Short answer is "Yes, there are free tools for Social Media Monitoring". Below are two of the tools that I suggest.

Earlier this month, we looked at some numbers from Web tracking firm Compete, showing the current growth (or lack thereof) at many of the companies we cover. Today, some interesting new stats come our way from Nielsen Online, telling a similar story as Compete, but with a few interesting additions to the story.

Now, while features such as these were quite irrelevant a couple of years ago, today, when every household has a couple of computers and laptops, a centralized Wi-Fi router which doubles as a NAS is a great idea.

With 87 million visitors, which spent an average of 4 hours and 39 minutes on the site during the month, Facebook is first (out of the top ten web brands) when it comes to time spent and sixth when it comes to overall traffic in the US.

Google Friend Connect, the relatively simple service that lets your website’s visitors engage in social activities with their Google accounts (as well as those from AOL, Twitter, Plaxo and others) and contact lists, is adding support for dozens of languages today – 47 of them to be exact.

Jun Loayza is the President of SocialMediaMarketing.com, a company focused on building social media campaigns for companies. He is also the co-founder of Viralogy.com, which measures and ranks your social influence online. He loves to meet other young, motivated entrepreneurs, and can be reached though his personal blog.

Collecta monitors the update streams of news sites, popular blogs and social media, so it can show you results as they happen.

As you are well aware, @DaveCarroll has released a well-produced music video about lousy customer service that he experienced. The video is thought-out, witty, satarical, and (most of all) it strikes a chord with the average consumer. In the rare case you missed it:

Sorta thinking about the Influencer Scorecarding post I wrote the other day and Philip Sheldrake, who created the social Web analytics ebook a year ago, along with K.D. Paine and the idea of what would be possible to create, or mashup with a little creativity AND a LOT of work using ideas from the 2009 Social Marketing Playbook (see the embedded ebook, below).

Quién podría hoy negar que la Experiencia de Usuarios es clave para diseñar los nuevos medios digitales? Nadie (bueno, en Chile aún hay varios necios… en fin).

Social Media is a personal channel and that's why most businesses fail to embrace and understand the nuances of it.

Hablamos de social media optimization cuando nos referimos a la disciplina que crea, gestiona y mide la “influencia” a través de aplicaciones, medios sociales y comunidades online. Las técnicas son diversas: blogs, meneadas, feeds RSS, mashups con otras webs sociales, etc.

The following post is a collaborative effort by myself and David Klein (DK), who does far more Facebook advertising consulting than SEOmoz :-) He recently visited with the Facebook crew and has been helping more online marketers get comfortable and invested in the space.

En España, algunos partidos de fútbol se dan bajo PPV (Pago por visión) por cadenas de televisión privadas. Lo curioso es que en Internet se pueden ver estas competiciones deportivas gratis, en webs como Rojadirecta.

Las agencias tendrán que ser centros de inteligencia, de estrategia, de creación de conceptos, de producción y de distribución offline y online. Los distintos especialistas de áreas deben empezar a trabajar juntos.Y sumar talento. La fusión es un hecho en todas las direcciones.

Advertisers are testing campaigns on social media platforms and publishers are testing and running trials on how to monetize their offerings while delivering value. We haven’t cracked the code yet, but brands large and small are participating in the conversation.

Facebook has been offering advertising to all of its users for some time now, but do you truly know how to create successful Facebook Ads? I don't consider myself a Facebook Ads Guru, but I have poking around the Facebook Ads manager over the last few months and have picked some best practices during my testing.

So what is sharing or social bookmarking? According to Wikipedia, social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.