SEO

Durante los artículos anteriores ya hemos visto lo que ha hecho Google y podemos hacernos una imagen bastante clara de hacia dónde se dirige. Por el camino pueden seguir siendo útiles algunas estrategias SEO, dependiendo de los recursos con los que contemos y si los objetivos son a corto o a largo plazo.

En abril de 2010, la Fundación Telefónica inauguraba un ciclo de conferencias dedicado en exclusiva a las Nuevas Profesiones en Internet. La cita, que contaba con la colaboración de Territorio Creativo, culminaba con un mensaje claro: la Red es ya hoy uno de los factores más decisivos de desarrollo económico y creación de nuevos puestos de trabajo en el mundo.

Do you want learn SEO? As you probably know my background is in SEO, which is why I blog on it every once in a while. But I didn’t learn SEO by just reading about it, I actually learned it by doing it.

I know there are a lot of resources on SEO, but most of them are junk. I have been doing SEO for over 9 years now and I learned most of it from reading and practicing it. If you want to learn SEO, and actually get good at it, read and use the following resources.

Video games are a big waste of time. We all know it, but for some reason you still end up playing them for hours at a time. Why? Well, it’s because the elements within games, such as a scoreboard and action points make them addicting. These elements are called game mechanics. And although you probably don’t care about them, you should because you can use them to improve your search engine rankings.

Facebook pages are popping up as quickly as websites and blogs, in fact I am often seeing organizations push users to their Facebook page due to the built-in social interactivity of Facebook pages.

There's a time and a place for everything. The place for sweat pants to be worn is at home, not at the airport; the place for cigarette butts to be thrown is an ashtray, not out your car window; and the place for the Twighlight movies to be watched is on the corner of nowhere and never again.

Le puede pasar a cualquiera. Uno se deja una pasta y un tiempo precioso en campañas de SEM, en posicionarse en el top 3 (ya no vale el top 5) en los resultados SEO y en lanzar una campaña a lo grande en varios sites e incluso en Redes Sociales. Y sin embargo, no obtenemos los resultados esperados. Y es frustrante.

This final section of Google Webmaster tools provides some tools that Google calls "experimental". The tools in this section change frequently so those mentioned here are available at the time of this writing. More may be added or others removed in the future.

We've been working our way through Google Webmaster Tools learning how to set up and configure a website and took a detailed look at the site stats Google provides. This post covers the Diagnostics section of Webmaster Tools which lets you assess common issues and problems with your website.

We’ll only be looking at search engine competitors here, and not comScore, Hitwise or other types of industry-defined competition by Uniques or Page Views, or any other metric. For the SEO Strategy we’re building here, we’re concerned with Search, therefore we’ll stick to competitors in search results only.

This morning, TechFlash noted that Drugstore.com is expanding its microsite strategy around product categories. What’s wrong with microsites? Let’s tally up the ways.

In Part 3 of the Google Webmaster Tools series we started looking at the Your Site on the Web stats. We covered top search queries. In this post we'll finish working our way through this section of Webmaster Tools.

My friend, Brian Clark, has released a new free report in relationship with his Scribe SEO (affiliate link) plug-in for WordPress. In the report, he shares a lot of information about how writing great content helps you get more business.

Google Webmaster Tools allows you to view some basic stats and data for your site. It's not nearly as robust as Google Analytics--not even close--but it does provide some quick and easy data that you can use to assess your site and correct problem areas.

Linking is the mechanism that connects all the pages on the Internet. You've got links throughout your web site to let people navigate their way around. You may have links going out to other web sites that you think will be useful for your visitors. And hopefully you have links coming into your web site from independent sources.

In Part 1 of this series I introduced Google webmaster tools and walked you through adding websites. Now that you have your site(s) in the system, you'll need to configure your site so you get the most out of the data provided through the Webmaster Tools interface.

With so much social media focus on sites like Twitter, FourSquare and Facebook these days, it's easy for companies to neglect one of the single most powerful social media tools available: their blog. In fact, for companies who are looking to increase their search engine optimization efforts, a well-crafted blog can make a dramatic difference.

I generally implement my optimization campaigns in two phases. The first phase is a quick run through to get as many of the site pages "search engine friendly" as possible. The second is a much more thorough process that provides a complete optimization for each page.

Last week, I gave a workshop about local search at O’Reilly’s Where 2.0 conference. (I also did a short video on the topic.) One of the things I talked about was how important it is for local businesses to be visible in web search and map search results.

There are a lot of different approaches to building links. The different types of links discussed in the previous post in this series can gain you links in various degrees of goodness. But like most things, quick-fix solutions rarely ever provide excellent long-term value. That's not to say quick fix solutions aren't sometimes needed or warranted, but they rarely make a good long-term investment.

The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

As you probably already know, the more websites that link to your website, the higher you’ll rank in search engines. Now there are a lot of shady ways to get backward links, such as buying text links from brokers or website owners. Or even worse, hacking old WordPress blogs and adding in links to your website.

The process of researching your keywords isn't something that should be rushed. Each phase of the research process needs to be performed deliberately, ensuring that you take the time to find all relevant terms and discard the irrelevant. Any attempts to rush through the keyword research process will likely lead you down the wrong paths at best and at worst cause you to have to rethink your entire keyword targeting strategy.

Do you want to optimize your website for search engines? Search engine optimization (SEO) isn’t rocket science, but there are a lot of little things you need to know about it before you start trying to increase your search engine traffic.

The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

You probably use many sources to brainstorm your search keywords, but how do you know if your customers are starting to change the way they search for your products? Have you listened to what your customers are saying?

As a search engine marketing company, we are often asked by clients and prospects if there's a basic philosophy when it comes to organic search engine optimization and paid search advertising.

About seven months ago, I was asked by Wiley Publishing if I wanted to write a book about advanced SEO. Assuming they had accidentally contacted the wrong person, (You know Rand is spelled with an 'R' right?) I eventually accepted and found out they had indeed wanted me.

I noticed features of Radian6 and Sysomos that are goldmines if used in a certain way, and this post is about something I noticed in Sysomos Social Media monitoring that absolutely blew me away.

The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

Competitive? Run a website? Curious to see how your favorite sites rank? I have just the thing. WooRank is a new service that summarizes your entire website in one decidedly useful shot.

The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

A website can do just fine online without SEO. PPC, social media and other properly implemented off-line marketing efforts can really help a site succeed online with little or no SEO. But unless and until you begin to SEO your site it will always under perform, never quite reaching its fullest potential.

At some point during your University's SEO 201: Advanced Keyword Research & Targeting class, they probably gave a few lectures and case studies on how to effectively split up your keyword research list across multiple pages and use those terms/phrases to maximum benefit.

I have yet to become a fan or user of social/location based check-in services though I am a fan of the beaconing strategy they employ. As I’ve written before, value creation on the web involves more than a one-to-one exchange of value.

Es un ejercicio que nos puede ayudar mucho a focalizar nuestros esfuerzos en keywords que a primera vista no parecen importantes pero que nos da pistas sobre la relación que nuestro tráfico tiene con nuestro site.

Sometimes organic search seems straight forward, type in a keyword and returned is a list of 10 recommended websites. Of course, getting to the top isn't so simple, but the notion that once you arrive at the top, traffic will ensue is a hypothesis hard to deny. Local search results don't play into this scheme.

Después de leer el post Usabilidad y SEO no puedo sino dar mi opinión al respecto. Como no quiero robar protagonismo al post original en su contexto he preferido hacerlo aquí.

In this video yours truly (Manoj Jasra) discusses how it's important to incorporate analytics into your marketing and website strategy from the very beginning and how you can use the stats from your websites to drive decisions which will have a direct impact on your organization.

Search engine optimization is not something that should be done in a vacuum if you wish to achieve optimal results, nor is it a discipline in which it is necessary to start from scratch. Many of the pieces necessary for a successful SEO campaign are already in place - it is simply a matter of identifying them and using them (and your search engine optimization company) to their full potential.

Short post tonight as I'm just back from a short trip with Mystery Guest to celebrate our one year anniversary (which was awesome, BTW) and need to get caught up on lots of email.

My own post on Social Media Search Engine Optimization Keyword Research early this year, got me thinking, along with my work with Radian6, how keyword research might be effectively done with Social Media tools.

Sometimes, we take branded search (searches for your brand name or domain name) for granted. We just assume that people who know our name will find us.

Last week Bing's Webmaster Center team posted a useful post on the differences between HTML and XHTML in terms of optimization and they also included some good 101 level tips on meta tag optimization, see below:

Microsoft recently published a PDF about Search Engine Optimization called Bing: New Features Relevant to Webmasters. This is the second SEO-related offering in as many weeks. During SMX Advanced, Microsoft launched the IIS Search Engine Optimization Toolkit.

Whether it's in an editorial article, a guest post, etc, it's great for sending some strength and trust to your site. However, the drawback of links from big sites, is that you might find it's on a small page. The newly published page will take some time to get indexed, much of it's strength (certainly initially) is likely to come from internal links, and it's unlikely to have a great crawl rate.

We all know by this time about the benefits of converting your parameterized URLs to human- and crawler-friendly URLs, but the stock tools of the trade (ISAPI_Rewrite, mod_rewrite, etc.) don't necessarily scale all that well when you have a large number of categories, product pages, etc.

Many people use Google Analytics for Search Engine Optimisation. As you may know, I started my digital life way back(!) in 1997 in web development and SEO - odd as it seems now, at that time Alta Vista was the Google of its day and Google was still a university project at Standford called Backrub.

While that's not necessarily bad, I'm notoriously against surface-level analysis of our beloved profession, so I figured I'd try to expand on Seth's assessment and give the subject a bit more thorough (though hopefully not less usable) treatment.

Because of persistent manipulation of on-page "optimization" search engines had to look to other ways of measuring site quality. Enter link algorithms. But links can be manipulated too so it became not just a battle of numbers but a battle of quality. Quality is much more difficult to achieve and requires a lot more work.

We'll start off with the questions and thoughts regarding keywords and how they should be used on the page vs. how the search engines interpret them. For many outside the SEO industry keyword usage can still be somewhat of a mystery. Hopefully this information will provide some new insights or reconfirm old suspicions.

The problem with all of this is the lack of caching solutions for redirections. Each step in the cache sequence is poorly-designed for caching anything other than pages of HTML.

Since you get penalties (generally) for doing something wrong in Google's eyes they're not very forthcoming about what they do to you when they catch you. If they had their way I'm sure they'd like to just say BAD STUFF in their guidelines. As it is however penalties typically fall into a couple of distinct categories and Rand has a flowchart for determining whether you have a penalty or not.

When creating a pay-per-click ad (PPC) ad, it is easy to overlook the importance of the display URL. However, search engine marketers have only a limited number of lines of text to work with and should take maximum advantage of each of them. This article summarizes the results of an eye tracking study and reviews the findings of two other tests of display URLs.

Larger companies usually have enough IT professionals to deal with the complexities of business intelligence software, but smaller companies with smaller budgets and fewer employees don’t have that luxury. However, those smaller companies can still enjoy the benefits of BI tools by taking advantage of the flexibility of open source BI.

Con eso de ampliar horizontes en la vida del analista web, me he metido a saco en el SEO y decidí que la mejor manera de saber cómo aplicarlo a la analítica web era ir a uno de los cursos que dan los chicos de webanalytics.es.

During SES last week, I had the chance to talk to a few people about a trend we believe we are seeing in Google's treatment of two big trends on the web. You can't have failed to have spotted the growth of Twitter recently.

The first SEO consultant I hired was Dixon Jones back in 2002 for a small international e-commerce project. I later learned that this was his first SEO gig, but that's another story. In 2006 I worked with SEOmoz, which eventually landed me this job. Both of these experiences were fabulous.

Knowing who your competitors are and what kind of time and monetary investment they are making into their online marketing is nearly as essential as implementing your own marketing strategy.

Search engine optimization doesn’t have to be complicated. As long as you follow the instructions below, you can optimize your blog within 30 minutes.