Online Marketing

Who knows what the future holds for email marketing but for now email is alive and marketers can improve both the open rates and click-through rates by just doing a little bit more than they are currently doing.

Cuando hacemos una campaña de marketing online destinada a captar clientes de uno de nuestros productos o servicios, es mejor que esos anuncios online enlacen a una miniweb centrada específicamente en ese producto o servicio. Apuntar las campañas de marketing a la home de la empresa puede distraer al usuario.

Facebook pages are popping up as quickly as websites and blogs, in fact I am often seeing organizations push users to their Facebook page due to the built-in social interactivity of Facebook pages.

En los dos últimos años, varias cosas pasaron con los comentarios en los blogs. La primera, es que comenzaron a disminuir. Pero, dos, no porque desaparecieran. Más bien, migraron hacia otros lados, como Facebook y Twitter. Por ello, hoy seguir los comentarios de una entrada en un blog implica tener en cuenta la creciente fragmentación de plataformas, e ir de los blogs a las redes sociales.

Today, I'm going to map out the three primary goals most social media outreach campaigns fall into. If you're still trying to figure out how and why to get involved in social media outreach, consider these three categories and ask yourself how they might apply to your business.

Le puede pasar a cualquiera. Uno se deja una pasta y un tiempo precioso en campañas de SEM, en posicionarse en el top 3 (ya no vale el top 5) en los resultados SEO y en lanzar una campaña a lo grande en varios sites e incluso en Redes Sociales. Y sin embargo, no obtenemos los resultados esperados. Y es frustrante.

Cuando hacemos una campaña de marketing online destinada a captar clientes de uno de nuestros productos o servicios, es mejor que esos anuncios online enlacen a una miniweb centrada específicamente en ese producto o servicio. Apuntar las campañas de marketing a la home de la empresa puede distraer al usuario.

There's been a lot of chatter recently about "Wow" experiences. This has been held up as the holy grail of customer satisfaction, an experience so amazing it makes the consumer stop in their tracks, jaws dropping and heart a flutter. But there's a nasty little surprise awaiting any company aiming for impossibly high bar of "Wow."

According to comScore, social networking site Facebook.com led all online publishers during Q1 with 176 billion display ad impressions, representing 16.2 percent market share.

Retargeting or Remarketing is way to put your ad in front of the people who have been to your site before and are likely to respond to you ads and offers.

Email sign-ups are a very common ways for businesses to capture a potential lead. Visitors who are interested in your product or services will likely take a step towards providing their email address to you.

El Congreso fue una gran experiencia, con una organización exquisita, en un marco incomparable, y con ponentes de primera linea. En fin, dos días de disfrute por sólo 60 euros si se compraba la entrada anticipadamente. Realmente una excelente oferta de la que muchos debieran aprender, ya estoy esperando el próximo TheEvnt!

Si hoy me preguntan si una pequeña empresa dedicada al turismo necesita de manera imperiosa una página Web, les diría que no es estrictamente obligatoria. Tranquilamente, puede mantener contacto con sus usuarios a través de las distintas redes sociales. Claro, si quiere vender productos por Internet deberá tener un sistema de comercio electrónico, porque las distintas herramientas sociales no están listas para soportar transacciones específicas.

Over at New Marketing Labs, we have a simple contact form on our site. I also use a contact form here. From these forms, both my team at NML and my helpful assistant Diane over here find all kinds of work opportunities. It’s a simple, simple, simple thing.

Conversion rate is calculated by total number of visitors completing a target actions divided by a “relevant denominator” (Sometimes it is total number of target actions divided by a “relevant denominator).

I have yet to become a fan or user of social/location based check-in services though I am a fan of the beaconing strategy they employ. As I’ve written before, value creation on the web involves more than a one-to-one exchange of value.

Cuando lanzamos una campaña externa a nuestro site hay que tener claro desde el principio lo que consideraremos éxito, es decir, los objetivos… siempre claritos.

Form validations are a great way to ensure that the data you collect from your users is clean and in the right format. However form validations can also frequently lead to lost conversions. CAPTCHA is one such type of validation.

Las tiendas online siguen sin acabar de convencer a los usuarios para realizar sus compras. Un estudio de The e-tailing group sobre las principales tiendas de e-commerce de Estados Unidos, afirma que las cifras de conversión se sitúan aún por debajo del 5% (la mayoría – un 37% de las tiendas – se sitúa entre el 1 y el 2,9% de conversión, seguido de un 23% de las tiendas que se sitúa entre el 3 y el 4,9% de conversión).

Selling is hard work. It sucks time and energy from both seller and buyer. Both engage begrudgingly in the act to fulfill a need. If you've been reading SEOmoz for a while, you can probably feel my personal allergy to "sales" as a process and to "selling," even when that's what I'm supposed to do.

Who said marketing has to be expensive? Whether you have money to spend on marketing or not, there a lot of things you can do that don’t cost a dime. Here is a guide on how you can market your company for free: Track before you act

Out of the Wharton School we have a nice piece of behavioral research on the effect speed of Adoption has on longer-term commitment. The article, The Long-term Downside of Overnight Success, describes research finding “the adoption velocity has a negative effect on the cumulative number of adopters”.

The website becomes another product they have to market, rather than building a website that is the marketing vehicle for their products and services. We talk about website promotion quite a bit, which we understand is the process of getting the site visibility on the search engines. But getting people to the website is not the end goal.

I’m not going to rehash all of the reasons why email marketing is worth adding to your blogging or even give tips on how to build a successful email newsletter - today I just want to illustrate with a couple of charts why I believe in email marketing.

It is fascinating to chat with business owners across the nation about their brand. Every business is a brand, even if a bad one. Your brand is not what you think it is, it is what your customer thinks it is, it is what your employees think it is and it is what your vendors think it is

Here's the deck that we presented at last week's Online Marketing Summit in San Diego. Online marketers have it tough right now, what with consumer confidence tanking, credit tightening, and job losses soaring.

Realmente las visitas que llegan como producto de una búsqueda en teoría son todas interesadas en aquello que han buscado y que podemos ofrecerles. Pero … ¿Dónde empieza la cualificación de esa visita como de calidad o no de calidad?