E-metrics

Esta semana en #TrucosSemanales hemos pedido a nuestro equipo de Elisa Interactive, cuales son aquellos segmentos de tráfico que les resultan interesantes para sus análisis.

Let me give you a tip. If you want to run a successful web site, then get to know your visitors better. The companies that really understand who their visitors are tend to be the most successful because they're able to get the greatest return out their visitors. They get more engagement from their visitors, their visitors click on more links and pages, and their visitors tend to convert more.

Una de las funcionalidades de Google Analytics que más se anunció al lanzarse el año pasado fue Intelligence, una especie de sistema de inteligencia artificial. Sin embargo, creo que pocas son las personas que la utilizan.

El problema suele ser que no se establecen objetivos comprensibles, es decir, relacionados con las responsabilidades de cada uno. Si la persona a quien le pones los objetivos, no entiende cómo contribuir a los mismos, no se siente con capacidad de influir en los mismos, difícilmente va a aceptarlos como un estímulo.

When we left off on Part 1, we talked about why you'd want to track your Twitter campaigns in real time. Here's how you do it using Yahoo! Web Analytics (all images below can be clicked on for a larger view):

There are several misconceptions in web analytics (created by some author/bloggers/experts) though many others have tried to clarify them from time to time but they keep reappearing

Collecting data is very straightforward – you simply paste a few lines of JavaScript to your pages and data will start to stream into your account. I am specifically referring to Google Analytics here, but the principal is the same for all the main web analytics vendors.

Social Media Week is over as of Friday night but I didn’t get a chance to write a post about Influencer Identification based on the tools I have access to. As in the other posts in this series, I will place a datafile you can download at the end of this post so you can examine the information for yourself if you want to.

Ahora las empresas están preparadas Cuando desde Metriplica comenzamos a charlar sobre e-metrics, allá por el 2003, Google Analytics no existía (vino al mundo en el 2005) y eran muy pocas las empresas que se planteaban la medición online en serio.

Delaware based Shufflepoint has taken the most user friendly web analytics application in the world today and managed to make it even more useful. Their ability to move data easily between Google Analytics and Excel makes GA an even more viable option for businesses of all types.

Conversion rate is calculated by total number of visitors completing a target actions divided by a “relevant denominator” (Sometimes it is total number of target actions divided by a “relevant denominator).

Most likely, you have all heard that high bounce rates are bad. Some people even believe that bounce rate affects your sites search engine rankings. Meaning higher bounce rate is bad for your organic rankings.

Most likely, you have all heard that high bounce rates are bad. Some people even believe that bounce rate affects your sites search engine rankings. Meaning higher bounce rate is bad for your organic rankings. I am not sure if that actually is true or not but it does show you that most analysts consider high bounce rates as a negative indicator of a site’s health.

Básicamente como inspiración absoluta. De forma automática, nos ofrece los resultados de búsqueda más recientes y relacionados con lo que estamos buscando. Es decir, podemos explorar más allá de lo que en un principio pensábamos encontrar.

Kampyle, the pioneer of online feedback analytics, enables websites to collect, analyze, manage, act on and respond to user feedback in real-time through the company’s feedback forms.

We've seen it in our client accounts for some time now, but Google has just announced that it is now possible to import your goals and transactions from Google Analytics into your AdWords account.

¿Qué es o que más te mola? Sin lugar a dudas la posibilidad de segmentar la información, mediante múltiples dimensiones, y los comportamientos mediante los “Advanced Segments”, tarea clave para poder identificar puntos de mejora.

task completion

Google Authorization is a topic which crops up a fair amount in our day-to-day search wanderings. Not really because clients are asking if we're authorized but more because they always claim that previous SEO companies they received pitches from claimed to be Google Authorized SEO consultants. Unfortunately (fortunately?!) no such certification exists so we have to set them straight.

GA provides the following function to allow you to add your own search engines to the list of search engines that are already tracked by GA.

A couple of months ago, I had the privilege to get a demo of SAS’s fine analytics tool. Frankly, I was impressed. You would think that a company that makes a good analytics tool would use that tool on their own website, wouldn’t you?

Una de las preguntas que más frecuentemente nos hacen es: ¿Puedo instalar el tag de Google Optimizer si tengo instalado el Google Analytics?La respuesta es que sí, no existe ningún problema por tener ambos tags a la vez. En este post explicaremos que debemos tener en cuenta a la hora de poner el tag de Optimizer en una página que ya dispone del Tag de Analytics.

Today at eMetrics San Jose, Brett Crosby announced new beta features to Analytics. These features are especially relevant to those who are advanced Analytics users. First, Pivoting and Secondary Dimension features that allow you to cross-tabulate two different metrics with two different dimensions.

Google Analytics offers many different ways to segment data. Each has pros and cons but there is always a way to get the data you need…. well, almost always.

Google Analytics has come along way since the acquisition of Urchin was announced in April 2005. In this article I wanted to summarise the achievements made to date and discuss my view as the future for the product.

Tras el anuncio hace dos semanas de que Google se sumergía en el mundo del behavioral targeting con el lanzamiento en beta del programa “Interest-Based Advertising” , Yahoo anunció la mejora de su servicio de publicidad basado en el comportamiento de los usuarios con nuevas funcionalidades.

Ahora con esta nueva funcionalidad de 4Q también es posible obtener el feedback de nuestros usuarios segmentado. Pudiendo de esta forma obtener valiosos insights sobre nuestra audiencia. De este modo podremos entender mejor cómo nuestra web satisface las necesidades de nuestros usuarios según al tipo de segmento al que pertenezcan.

Evidentemente, para evitar estos casos los eventos de Google Analytics tiene unas limitaciones por sesión. En este sentido, Analytics registra un máximo de 500 acciones combinadas de eventos y/o páginas vistas. A partir de este número, los eventos no quedarán registrados para dicha sesión.

A while back I wrote a post about how you can integrate Google Analytics with a CRM system. That posts referenced the old urchin.js code and is in need of an update. Plus a lot of people have been asking me about different integration options and I thought it would be a good time to revisit the topic.

One thing that I like about Google Analytics custom reports is the ability to actually do analysis with this feature. Sure, custom reports is a great way to change how data is displayed (for the annoying manager that only wants to see visits), but the reporting framework also offers a great way to do quicker, relevant analysis. This is done through the segmentation feature.

El embudo de conversión se construye a partir de los tramos o pasos en los que se divide un proceso y permite ver de una manera muy gráfica donde se encuentran las oportunidades de mejorarlo. Debemos partir de la premisa de que la conversión final es importante, pero el camino a conseguirla está compuesto por microconversiones, puesto que cada nivel pasado aumenta nuestras posibilidades de que llegue a su destino, la superconversión :)

The definition of Google Analytics goals has always been clear to me - a means to measure business objectives, reports and improve on them.

Google announced today the launch of a new skills qualification program, Google Analytics Individual Qualification (IQ), which allows individuals to demonstrate proficiency in Google Analytics.

It was a while ago i wrote a post about 7 habits of effective omniture user, so here goes the 7 series again and this time for Google Analytics. These indeed are the best features of google analytics and probably must use in case you deal with google analytics day in and day out.

Todos estamos de acuerdo en que es vital acercarnos a los visitantes para ofrecer lo que realmente están buscando. Necesitamos saber qué quieren, qué les gusta, qué les hace más proclives a comprar. Una fórmula interesante para sacarle el máximo partido al canal online de cualquier negocio es Testar online.